Idea Maze Entertainment provides strategic guidance to networks, streamers, studios, and global brands looking to build, fix, or scale their unscripted content strategy.
With 25+ years navigating every corner of the unscripted landscape — from format development and talent packaging to international distribution and franchise management — Barry Poznick brings a rare combination of creative instinct and operational expertise.
Led the complete transformation of MGM's unscripted division into a streaming-first content powerhouse. Built and managed a global slate including The Voice, Survivor, Shark Tank, and the Real Housewives franchise. Developed new worldwide formats including Are You Smarter Than a Celebrity? with Travis Kelce and 007: Road to a Million with Brian Cox.
Provided strategic counsel on unscripted content development, format positioning, and audience growth strategy. Advised on slate architecture, talent packaging, and multi-platform distribution to expand Vice's entertainment footprint in the unscripted space.
Evaluating, developing, and positioning original unscripted formats for domestic and international markets.
Assessing and optimizing unscripted content slates for networks, streamers, and production companies looking to reposition.
Identifying talent, structuring deals, and building multi-season, multi-platform franchise architectures from the ground up.
Led the complete overhaul of MGM's unscripted division into a streaming-first content powerhouse. Built and managed a global slate including The Voice, Survivor, Shark Tank, and the Real Housewives franchise. Developed new worldwide formats including Are You Smarter Than a Celebrity? with Travis Kelce and 007: Road to a Million with Brian Cox.
Provided strategic counsel on unscripted content development, format positioning, and audience growth strategy. Advised on slate architecture, talent packaging, and multi-platform distribution to expand Vice's entertainment footprint in the unscripted space.
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